Internally we call it the Moneyball Gazette

The Blog

Reports from the hidden pipeline, the sales floor, and other places where perfectly good revenue goes missing.

Our best ad campaign was losing money, until we counted LTV. One customer's value climbs from a $2K first job to $8K to $20K.

Metrics That Matter

LTV Is All You Need

Quite possibly the most overlooked and undervalued metric in business.

By David Fox

Eric Schmidt endorses Moneyball.win

GTM Strategy

Eric Schmidt Endorses Moneyball.win

The former Google CEO explains the platform strategy we are running: give the product away, let users teach the system, and win the market.

By John Fox

Jack Bolt. The godfather of open source

Software History

The Godfather of Open Source

How Jack Bolt changed the world by giving UNIX® away for free.

By John Fox