How Much Revenue Did Your Team Leave Behind?

WHAT EXACTLY ARE WE COUNTING?

The second sale that never happened. The cross-sell nobody noticed. The old customer nobody called again. The “we chose someone else” that your team quietly treated as “never.”

You know what we’re talking about. Every now and then, a rep stumbles across one:

• An old customer comes back after years of silence.
• A customer asks whether you sell something nobody ever showed them.
• Marketing celebrates a promising “new” lead for a company you sold to five years ago.

And every lucky discovery is followed by the same uncomfortable question:

How many more accounts like that are in here?

Second sales. Cross-sells. Win-backs. Reactivations. Expansion and retention opportunities.

Taken together, they are what we call your Hidden Pipeline.

Giving it a name leaves one rather important question unanswered:

HOW MUCH OF IT DO I ACTUALLY HAVE?

That is what we built the Hidden Pipeline Assessment to estimate.

WHAT’S IN THE SCOUTING REPORT?

A fair question. Assessments do have a habit of asking for your time before explaining what they intend to give you in return.

So let’s be unusually clear about what you see for free—and what the optional $150 unlock adds.

At any point, you can take a gander at the example Scouting Report to see what the full version actually looks like.

1. Your Executive Overview — free

Complete the Assessment and you’ll get the short version a leader actually needs: how much Hidden Pipeline may exist, how much may be winnable, approximately how many accounts it represents, and whether the hunt appears worthwhile.

No payment. No CRM connection. If that overview tells you everything you needed to know, stop there. You will not owe us anything.

2. The full Scouting Report — optional $150 unlock

If you want the breakdown, the full Scouting Report is an optional $150 unlock.

It divides your estimate across five hiding places:

1. Comeback Prospects — old losses worth revisiting.
2. Overlooked Prospects — accounts that never received a proper first look.
3. Lapsed Regulars — former customers who went quiet.
4. Second-Sale Candidates — customers who bought once and never returned.
5. Cross-Sell Openings — customers who may reasonably buy another category.

For each hiding place, the report shows the estimated accounts, Hidden Pipeline, modeled win rate, winnable revenue, and when the opportunity may be worth pursuing.

It also points out which parts of the book deserve attention first.

And when it is time to show somebody else, the full report includes a permanent shareable link and a print/PDF-ready edition.

3. The arithmetic behind it

Every finding shows the answers it used, the assumptions it made, and the arithmetic that turned them into an estimate.

The Assessment asks a series of carefully chosen questions about the shape of your business, then combines your answers with conservative assumptions and patterns uncovered while building Moneyball.

Normally, getting those answers means connecting your CRM, exporting data, asking someone for permission, and possibly beginning a small pilgrimage through RevOps, IT, and Security.

So the Assessment helps you answer the question that matters first:

Is there enough Hidden Pipeline here to make the hunt worthwhile?

No CRM connection. No permission parade. Just enough information to decide whether the opportunity deserves a closer look.

MONEYBALL FINDS THEM.

The Assessment estimates how much overlooked revenue may exist—and where it is most likely hiding.

It cannot name the actual accounts without seeing your data.

Moneyball can.

Moneyball works with the CRM you already have. Yes. Even the messy one.

Its Cohort IntelligenceTM learns how your business sells, studies the customers and deals your team has won and lost, and finds the accounts that deserve another look.

Then it tells your reps why each account matters and gives them somewhere useful to start.

It is built for reps and managers—because reps deserve to hunt down their own quota gap, too.